Betway has opted to bring its affiliate programme fully in-house, in an effort to ensure it is meeting regulatory standards.
Third-party partners will now be managed by Betway so that the operator can monitor more closely affiliate programmes in various operational territories.
The transfer of business from current affiliate partner manager Buffalo Partners into Betway Partners will begin on March 1.Betway added that it will work closely with current partners to ensure they are kept informed of changes and how this will affect them.
Anthony Werkman, chief executive of Betway, said: “Managing the affiliate sector is vital in maintaining Betway’s values, so to ensure we remain fully compliant with changing regulatory requirements we will be formally bringing our affiliate programme in-house.
“We value our affiliate partners greatly and look forward to working with them over the next few years in order to grow this successful area of the business.
“In doing so we will be focusing on delivering the highest regulatory standards in all our markets as well as ensuring that a clearer alignment with Betway values and systems is in place, and through that greater overall transparency and accountability is achieved.”
Werkman added: “We will continue to work alongside regulatory bodies to ensure a safe and fair environment for all.”